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FRANKFURT
— BMW said on Friday that it would invest $1 billion over the next two
years in its factory in Spartanburg, S.C., which will become its largest
production site.
The
expansion will add 800 jobs in Spartanburg and increase the plant’s
capacity by 50 percent in 2016, BMW said. In addition, the plant will
begin to produce a new, large crossover vehicle.
Expansion
of the plant had been expected, but BMW did not disclose the scope of
its investment until Friday at an event attended by Penny Pritzker, the
secretary of commerce for the United States, and Nikki Haley, governor
of South Carolina.
BMW,
based in Munich, said the decision to expand production in Spartanburg
reflected the importance of the United States market, the company’s
second-largest after China. BMW sold 377,000 vehicles in the United
States last year, or 19 percent of the company’s total.
“At
the BMW Group, we have a golden rule: Production follows the market,”
Norbert Reithofer, the chief executive of BMW, said in Spartanburg,
according to prepared remarks. Mr. Reithofer managed the Spartanburg
operations from 1997 to 2000 and has often said that the optimistic
American attitude he encountered there shaped his management style.
The
Spartanburg plant already produces BMW’s line of X series crossover
vehicles, which combine elements of sedans and S.U.V.s. The new
crossover model produced there will be called the X7, BMW said. It did
not say when production of the X7 would start, but typically it takes
about three years to bring such a vehicle to the assembly line.
BMW also plans also produce a hybrid version of its smaller X5 crossover in Spartanburg “in the near future,” the company said.
The
company’s plans should help American exports, since BMW ships about 70
percent of the vehicles produced in Spartanburg abroad. Germany owes its
status as the world’s third-largest exporter, after China and the
United States, primarily to the car industry. BMW and its German rivals
Mercedes-Benz and Audi dominate the global market for luxury vehicles.
With
the investment, the capacity of the Spartanburg plant will rise to
450,000 vehicles and the work force of 8,000 will grow by 10 percent.
The figure does not include additional jobs that the investment will
generate at suppliers or local businesses.
The
event Friday was BMW’s 20th anniversary of producing cars in the United
States. BMW said it had built 2.6 million vehicles in Spartanburg since
the plant opened in 1994. After the expansion is complete, Spartanburg
will have the largest capacity of BMW’s 28 production facilities around
the world.
BMW still produces more than half its vehicles at plants in Germany, however.
(A version of this article appears in print on March 29, 2014, on page B3 of the New York edition)